Solution Video #5 available at: http://www.isilon.com/TrickUniversity/mind.html
(Look for the italicized letter "i" in the lower right side of the homepage to access)
The Corporate-Fx, Tradeshow Magic Group Blog
By: Scott Tokar, Corporate-Fx Magician and Founder
TS2, the "Tradeshow, Tradeshow".
Mon, Jul 19 2010 03:21
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It has been eight years since I last attended TS2 (the tradeshow, trade show).
Ten years ago it was a dying show put on by the TSEA (Trade Show Exhibitor's Association), and when I last attended I had decided that even if the show was free for me to attend, it wasn't even worth my time as an expense...
The show is under new management and they assured me that THIS year it was finally worth my energy...
Having just returned from Boston and the 2010 TS2 show everyone in the industry is asking me if things have changed at TS2. Well, Yes, and no...
First the negative spin: The show's attendance is still way down from 10 years ago, the exhibit hall is small, and the "buzz" on the show floor is a bit subdued. Speaking with other exhibitors the lead-count was minimal and the "energy" seemed low.
Scott Tokar at the Downing Display's exhibit at TS2 2010
And now, the positive spin: Since the tradeshow industry is also beginning to pull-out from the recession, of the few leads that were there on the tradeshow floor, ALL of them were QUALITY leads! If you are used to seeing hundreds of leads per show and maybe a "sale" or two, you'll be extremely pleased to know that the "sales" are still there. but remember those 100's of leads you used to have to sift through after the show? They are now just dozens of leads... The up-shot to this is that there are less "riff-raff" leads to comb through to find the gems or the HOT leads!
So, with a shorter stack of leads in my hands from this year's show I have to ask myself, "would I exhibit at TS2 again"? If I could repeat (or exceed) 2010's TS2 results, yes!
Way to go TS2, I hope to see you again in 2011.
DAC is BACK!
Mon, Jun 28 2010 01:24
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Optimism... Bullish outlook... And, the light at the end of the tunnel...
In EVERY convention Corporate-Fx has performing our magic at, attendance across EVERY vertical market and in ALL industries, has been UP from the past two years. Plus, the QUALITY of the prospects in attendance are at an all-time high for tradeshows as a whole!
This year's DAC (Design Automation Conference) was no exception! Oh sure, the first day is always good, but days two and three kept the crowds surging and the sales interest high!
This year Corporate-Fx was again working with Prolific, Inc talking about their leading edge IC design and optimization software. And, WE are happy to say that in all the years that they have been exhibiting at DAC, 2010 was the BEST EVER!
As a direct result of the non-stop crowd-draw with our custom "Theater-Style" illusion, Prolific had a RECORD number of requests for follow-ups by a sales person... And, tradeshow FIRST at DAC: they even SIGNED a deal on the show-floor! That has NEVER happened before or since the recession...
For trade shows it's official, we are entering a new era of attendance, interest and prosperity...
Viva La Convention!
Wed, Jun 2 2010 12:36
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Another installment of "Trick University" from Corporate Fx has just been posted at http://TrickUniversity.com!
TrickUniversity — June 02, 2010 — TrickUniversity sponsored by Isilon Systems - Corporate-Fx Magician, Scott Tokar presents "Cubicle-Fx" Episode 6: "Don't Take My Pen"! Learn the magic secret at http://www.Isilon.com!
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Solution Video #6 available at: www.Isilon.com
(Look for the italicized letter "i" in the lower right side of the homepage to access)
Episode #5, Cubicle-Fx
Fri, May 21 2010 06:56
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TrickUniversity — TrickUniversity sponsored by Isilon Systems - Corporate-Fx Magician, Scott Tokar presents "Cubicle-Fx" Episode 5: "I can read your mind"! Learn the magic secret at http://www.isilon.com/TrickUniversity/mind.html
I am SO HAPPY to share this new episode of Trick University's Cubicle-Fx with you! The original idea idea came from a trick I found in Penn & Teller's book: "How to Play in Traffic" using a map and a pen...(page 125) But I have gone back to the trick's roots to help you to become AMAZING! Please comment here, and remember to rate 5-stars on YouTube if you enjoy the show!
Video posted from Isilon NAB exhibit.
Wed, May 19 2010 09:41
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Interested in seeing how Corporate-Fx integrates into an exhibit?
This video was shot on-location by a video crew working with Isilon at the National Association of Broadcasters (NAB) meeting in Las Vegas last month...
Enjoy!
Exhibitor 2010 Speaker's Evaluations are here!
Thu, May 6 2010 10:59
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Ok, so I speak for a living... I am a "professional" speaker after-all... But, this was the first time I had spoken to my "peers" at the Exhibitor Show (a tradeshow about tradeshows) as part of the official teaching faculty. I have to admit I was a little nervous about meeting all of the CTSM educational requirements and regulations. I needed to deliver solid and useful information while maintaining a professional distance from my subject matter so that I wouldn't sound like I was trying to "advertise" my business of tradeshow magic...
My topic was titled: "Aisle-View: The Low Cost, Live Presentation Option". I knew I could speak with authority on the subject (Funny, I invented, and published the term "Aisle-View" presentations way back in 1999), None the less, I'm human and I was just a tad bit worried about my faculty evaluation score.
The great news is that my over-all score was an incredibly high 4.83 out of 5 (the conference average for other speakers was only 4.38)!
And my student quotes were enough to make even a boiled lobster blush:
“Again, one of my favorite electives!”
“Scott is an excellent speaker and knows his subject well. I really thought that this course may be an advertisement, but to my surprise, he presented a very balanced view of do it yourself and hire a professional.”
“Very useful information that I can apply in our trade shows. Enjoyed the presentation skills of this speaker, his examples and PPT. Very good.”
“Excellent presentation. The speaker was on target, and on message. This was by far one of the best presentations I attended: well organized, clearly presented, on message.”
Now, if you missed my class this Spring in Las Vegas, and you still want to hear more about "Aisle-View" presentations, I have awesome news! I will be speaking on this topic again in the Fall in San Francisco at the Exhibitor FastTrak!
September 29th, 2010 at 9:00 AM at the Hyatt Regency San Francisco Airport.
BTW, if you are planning on coming to the conferance, please drop me a line! I'd love to have a coffee or lunch with my friends!
Scott
ASPRS, American Society for Photogrammetry & Remote Sensing 2010
Tue, May 4 2010 10:36
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"I can’t thank you enough for what you did not only FOR our booth traffic during the event but also what you did TO the (competition’s) booth traffic. ...We accomplished my objective which was to OWN the gala reception. Great job." - Microsoft/Vexcel
How do you "own" the tradeshow hall when speaking to Imaging & Geospatial Information professionals from around the globe? Corporate-Fx Tradeshow Magic of course!This year's ASPRS meeting had only 1000 or so attendees, but if you are selling $500,000.00 aerial photography cameras you better stop the crowd and explain your features and benefits, before they go spending their time (and money) in the competitor's booth... And that is exactly what magician, Scott Tokar did for Vexcel and Microsoft at this year's show!
Once again, happy attendees and a happy client for CorporateFx... We're already talking about next year!
Trick University - Episode #3
Wed, Apr 28 2010 10:42
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TrickUniversity — March 31, 2010 — Magician Scott Tokar and http://www.TrickUniversity.com present "Cubicle-Fx" Episode 3: Magic tricks YOU can do! Learn the secrets from Isilon Systems... Visit http://www.Isilon.com for the secret solution video! (From the creative minds at http://www.CorporateFx.com)
Solution Video #3 available at: www.Isilon.com
(Look for the italicized letter "i" in the lower right side of the homepage to access)
NAB 2010 in Las Vegas!
Fri, Apr 16 2010 05:06
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80,000 attendees? YES! You bet that the National Association of Broadcasters was filled with excitement in Las Vegas this year. It has been several years since we have seen such large crowds at the NAB.
Every magic show that I did with Isilon was PACKED. Funny, we started with just 12 chairs and by the time we got to the BIG illusion the folks standing in the back could hardly see me due to the size of the mobs!
As the other exhibitors tried to attract attention with just another implementation of 3D-TV, Isalon stood out from the pack with "REAL- LIVE-D" entertainment, (me). Using Corporate-Fx magic not only made their sales message memorable but it was a totally unique live
experiance in the hall as well.
I'm looking forward to the IBC show in Amsterdam this fall, and I'm crossing my fingers that the Iceland Volcano will be long gone by then. Cuz an ash spewing volcano is the only thing that can hold these crowds back from the magic of Isilon...
Trick "U", Cubicle-Fx episode 2 now on YouTube!
Thu, Mar 18 2010 06:58
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Episode #2 of the Corporate-Fx, viral video series "Cubicle-Fx" has now been posted!
Learn more at www.TrickUniversity.com
Solution Video #2 available at: www.Isilon.com
(Look for the italicized letter "i" in the lower right side of the homepage to access)
Also, Follow Corporate-Fx on Twitter: http://twitter.com/CorporateFx
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