The Corporate-Fx, Tradeshow Magic Group Blog
By: Scott Tokar, Corporate-Fx Magician and Founder
Campus Management at Educause Denver.
Tue, Nov 10 2009 08:09
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Last week I had the pleasure once again to work with Campus Management Corporation at EDUCAUSE 2009 in Denver. This was Corporate-Fx's third convention with them this year.
"EDUCAUSE 2009 was an exceptionally strong show for us, the best I’ve been a part of in the five years I’ve been here. We expect meaningful activity in every sales territory as a result. Scott, you drew a crowd each hour and during the last presentation before the close at 4:00PM, we had an unprecedented 60-70 people in the booth. The sales team reported 3 solid leads from just this one session and we exceeded our (expanded) lead goal by 15%, fantastic results!" - Patsy Canning, Corporate Event Manager for Campus Management.
Our goal was to perform a fun and educational "Theater-Style" tradeshow magic presentation and then turn the crowd over to the guest speaker on the stage for a more traditional (but well attended) industry talk.
Typically, a power-point driven "industry expert" type talk would only draw 8 to 10 attendees (with the promise/bribe of receiving a T-Shirt at the end of the talk). But, each time we started our show with trade show magic the entire exhibit was full with eager and attentive prospects! And a full exhibit with excited and eager prospects has a way of standing out on the tradeshow exhibit floor...
Oh shoot... Why am I trying to tell you this? Let me show you what our customer had to say to us in an email we received today!
And to top it all off, even the trade publications and bloggers were delighted with the crowd draw and reported it as the "Hottest exhibitor on the convention floor":
"Campus Management – having customers demo their live systems at the Campus Management booth was HOT. And even as the trade show floor was being broken down, it was standing room only for Campus Management's presentation “Managing Your Brand Using Social Media”. - From edu1world.org Market Pulse.
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