The Corporate-Fx, Tradeshow Magic Group Blog
By: Scott Tokar, Corporate-Fx Magician and Founder
European audiences know how to appreciate trade show magic!
Tue, Sep 22 2009 10:24
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I just returned from Amsterdam last week where I was performing for Isilon Systems at the IBC (Broadcasting) convention. And I must say, I simply love the European audiences!
Sure, magic attracts big crowds in the USA, but in Europe my crowds are HUGE!

Maybe it's because my style of tradeshow magic is so unique there... Or perhaps it's my American accent... I'm not sure, but I can report that the IBC attendees truly love magic, and they stayed in the Isilon exhibit to savor the entire experience (sales pitch and all)! In fact, EVERY exhibitor that saw me perform asked me for my business card... WOW, I'd love to see that in the US!
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Question: Have you ever sat through a 3 hour French dinner? Had time to savor every morsel and enjoyed the company you are with? Well, this is the way my magic was received at the IBC tradefair! AWESOME! Did I say I LOVE European audiences?
The best part of MY experience??? Isilon promptly ordered desert (they immediately booked me for their next tradeshow)! Sweet!
Pack up those playing cards, because now I'm off to Baltimore, MD for my next show! The NACAC for Campus Management Systems!
Scott
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