The Corporate-Fx, Tradeshow Magic Group Blog
By: Scott Tokar, Corporate-Fx Magician and Founder

Are you an "outboarder"?

Tue, Feb 16 2010 01:53 | Permalink

The New York Times today ran an extremely interesting article called "The Convention Crashers". http://www.nytimes.com/2010/02/16/business/16shows.html?pagewanted=1

The article focuses on vendors who set up shop in a hotel suite near a trade show site to promote their products without paying for official exhibit space on the tradeshow floor.

Since the economic downturn companies have been looking for a way to achieve the effectiveness of meeting customers and prospects in a live industry setting, but they have been reducing their tradeshow budgets... Obviously, "outboarding" a tradeshow reduces the show organizer's profit potential and floor space sales. What will the show organizers do, and how can they regain control? I highly recommend this article, it could be a sign of the next big change in the tradeshow industry...

Scott Tokar

Corporate-Fx, Inc.

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