Corporate-Fx, Tradeshow Magic Group

Scan me!

2011-11-30T17:03:00.000-08:00

QR Codes are showing up EVERYWHERE these days!

What is a QR code you may ask? It's a way to instantly share digital information with someone using the camera on a smartphone...

If you have an iPhone or an Android phone simply look in the App Store for "QR Code" and you'll find many scanner applications.

If you see a QR Code (such as the one above) scan it to receive the information... Websites, email addresses, SMS numbers, even twitter addresses can be encoded/decoded through a QR Code.

An now, you will see them in tradeshows to send people information about a product, company or even contest entry! Check out the Chiquita Banana QR code above!

Imagine the tradeshow implementations that the QR code could lead to, and the paperless delivery of information with this new technology!

Generate your own QR code HERE: http://goo.gl/q043h

For QR code scanner applications check out these links:

iPhone: http://goo.gl/IH2lq

Android: http://goo.gl/ynlPM

Blackberry: http://goo.gl/rfOf2

12 Questions with a Customer: Scott Tokar, Corporate-FX Tradeshow Magic Group

2011-11-06T17:53:00.001-08:00

12 Questions with a Customer: Scott Tokar, Corporate-FX Tradeshow Magic Group

Click on the link to read an e-Voice highlight...

Corporate-Fx favorite, Steve Cohen on the cover of MUM

2011-11-02T13:01:00.001-07:00

Many of the Corporate-Fx clients have grown to love the exquisite magic of Steve Cohen, "The Millionaire's Magician". And every step of the way we have said that Steve is destined to become a star...

As part of our exclusive tradeshow magic group, Steve Cohen has performed in Amsterdam, Lisbon, and in througout the United States.for some of Corporate-Fx's best clients such as; Sun Microsystems, Agfa, Unisys, IBM/Tivoli, Viewlocity, Enterprise DB, Surf Control, as well as for ING Direct.

The Society of American Magician's "MUM" (Magic Unity and Might) Magazine, November 2011

Over the past few years, Steve has been busy performing in his HIT New York show "Chamber Magic" at the Waldorf Astoria as well as appearing on Television shows such as Martha Stewart and "Late Night" with David Letterman.

And now, on January 12th, 2012, Steve Cohen will be performing his NEW one man show "Theater of Wonder" at New York's famous Carnegie Hall!

The entire tradeshow magic group at Corporate-Fx is indeed proud of Steve and his accomplishments over the years... Hang on to your seats, because Steve Cohen is now officially a "Star"!

Steve Cohen's Corporate-Fx tradeshow magic bio can be found at: http://corporatefx.com/Steve.html

Drawing a crowd for Idera.

2011-10-17T07:59:00.000-07:00

Just a quick post to share these wonderful Tradeshow Magic photos of the Microsoft Sharepoint tradeshow in Anaheim...

"How can you explain your company's value proposition if nobody stops to hear it in the first place". - Scott Tokar, MIMC

Attracting the RIGHT crowd! Exhibitor 2012 Seminar

2011-10-11T08:00:00.000-07:00

Join Scott Tokar of Corporate-Fx and discover engagement strategies that attract, retain, and qualify a target audience.

http://vimeo.com/30168025

iPhone App!

2011-10-10T12:55:00.000-07:00

There is an app for that!

The Corporate-Fx Tradeshow Magic Group now has an iPhone App!

Now you can see our latest project photos, blog entries, and view information about the Corporate-Fx team with ease!

Download the App HERE:

http://app.cat/corporatefx/

Booth Basics Bootcamp @ Exhibitor 2012

2011-10-07T09:45:00.000-07:00

What is the difference between total success and epic fail in a trade show? Join Scott Tokar of Corporate-Fx at the 2012 Exhibitor Show in Las Vegas to find out.

It's the "Booth Basics Bootcamp" seminar! See this video for more information!

http://vimeo.com/30142053

Two NEW classes at the Exhibitor Show 2012

2011-09-23T10:44:00.000-07:00

NEWS FLASH!

The Corporate-Fx CEO, Scott Tokar will be presenting two NEW classes at the 2012 Exhibitor Tradeshow in Las Vegas: March 4th-7th, 2012.

Class #1 is titled: "Gathering the RIGHT crowd - Engagement strategies that attract, retain and qualify a target audience."

And class #2 is titled: "Booth Basics Boot Camp. The rights/wrongs, ins/outs, successes/failures on the tradeshow floor."

To learn MORE about the Exhibitor show please visit http://www.exhibitoronline.com/exhibitorshow/2011/index.asp

That Visqueen up-charge and baggage fees.

2011-08-29T10:34:00.000-07:00

What do tradeshow exhibiting and air-travel have in common? I think it’s the “Luggage fees”!

Recently, I had to fly from Orange County to Denver on United Airlines. Now, typically I fly on American Airlines and I’m a fairly high ranking frequent flyer with nearly 2 million actual miles of “status” on American, but I rank as a NOBODY on United. And that means, due to my lack of clout, I must PAY for EVERYTHING on United (baggage, priority boarding, more leg-room, AND my seat)

I was just about to get furious with the “system” until I realized, this is EXACTLY what the tradeshow industry has been doing for years. If you are an exhibitor you are now used to paying for booth space, electricity, internet, carpeting, carpet vacuuming, security, drayage, access storage, and THEN you pay an extra fee for additional exhibitor badges!

Why do the airlines AND the tradeshow industry do this, and why do YOU put up with it? Think about it, this piece-meal pricing scam is an insult to the customer! You don’t really have a choice, if you must fly to your destination, you most likely have to check a bag or two. The airlines already have statistical averages of the amount of cargo they will be flying on each route, it’s not a surprise to them, it’s not a special request that is out of the ordinary, nor is it an inconvenience to the airline. When I have to pay these “extras” it makes me feel less valuable to the airline.

Face it, it’s no surprise that you are going to need adequate security and carpet vacuuming at ANY tradeshow you exhibit in as well...

Tradeshow carpet in New York City.

I know what many of you are about to say: “Yes but, what about Southwest airlines? They don’t charge for bags, and the boarding process takes into account your status, ticket price, and time of check-in!” Agreed, I too get a positive feeling and WARM FUZZIES at the mere mention of the Southwest name... It’s their CUSTOMER SERVICE, unique business strategy, and a willingness to do things differently than the rest of the industry that sets Southwest apart from their competition.

Piece-meal pricing and “up-charges” devalues your customer, and your reputation reflects it!

Apple Computers, Chic-Fil-A, and Southwest Airlines are all extremely successful, profitable, and have great reputations, because they value their customers and show respect to everyone!

Now it’s my turn... I must observe the positive trends, identify the principles, and then apply them to MY industry. I want the Corporate-FX name to have the same positive identity within the tradeshow industry as Southwest has in theirs!

This is why Corporate-Fx implemented a SIMPLE, all-inclusive, “turn-key” pricing structure for every one of our quality tradeshow magicians! Rest assured that with Corporate-Fx you will NEVER pay an unexpected “up-charge”! Everything is included: Transportation, lodging, per-diems, scripting, research, production, performer, and even an audio system is part of our price! After all, YOU have enough to worry about... We value your business and our customer support should reflect it!

Now did you remember to order (and pay for) that Visqueen “up charge” to keep your carpet clean during the booth install at your next tradeshow?

Scott Tokar, Best Comedy Magician 2011!

2011-07-03T22:35:00.001-07:00

Scott Tokar, magician and founder of the Corporate-Fx Tradeshow magic group wins "Best Comedy Magician" at the 2011 Strolling Olympics of The International Brotherhood of Magicians (I.B.M.).

Magician Scott Tokar performs for I.B.M. President, Rolando Santos,
and his guests during the 2011 "Strolling Olympics" competition.
Copyright (c) International Brotherhood of Magicians (www.magician.org).
DAVID LINSELL PHOTO (www.linsellimaging.com)

The I.B.M. is recognized as the world's largest magic organization, and 2011 marked the group's 83rd annual convention, held this year in Dallas, TX from June 29th through July 2nd. Over seven hundred magicians from 30+ countries gathered to compete, study, and share in the ancient art of prestidigitation, slight-of-hand and magical illusion.

Each year, the I.B.M. hosts several contests at the convention: The Gold Medal Stage competition, The Gold-Cups Close-up contest and The Strolling Olympics.

Previously (in 1988), Scott Tokar received the first place trophy in the Close-Up contest at the 60th Annual I.B.M. Convention held in Boston, MA.

Since then, traditional magic has undergone vast changes. With the rising popularity of magicians like David Blaine and Chris Angel, plus internet memes and the rise of YouTube, real world performance of "live" strolling and "Street Magic" has become one of the most popular forms of the magical arts today...

Street magic is all about "reality"... Real people, real magic and eye-popping miracles performed in the palms of the audience's hands. No camera tricks, no fancy lighting and none of it takes place in a traditional "controlled" theater environment...

The I.B.M. Strolling Olympics is a "popular-vote" competition for street magic, in which the audience becomes both the viewer and the judge. With only one hour to compete, and over fifteen groups to entertain, timing was as critical as the performance. Therefore, each contestant must amaze as many people as possible in the limited time allotted.

Slight-of-hand skill, audience interaction, entertainment and professionalism all add-up in the judging process... And this year, through popular vote of the I.B.M., Scott Tokar was awarded the title of "Best Comedy Magician" at the 2011 Strolling Olympics.

For more information about the I.B.M. please visit: www.Magician.org

For more information on Scott Tokar, please visit: http://www.corporatefx.com/scott.html

Corporate-Fx magician, Mark Phillips at Tektronix

2011-06-10T07:05:00.000-07:00

Found on Twitter -

@JoelAtTek Mark Phillips from @CorporateFX amazed everybody @tektronix #IMS2011 http://t.co/ltAhZxw - seriously great magic and top notch performer

It's wonderful when our customer tweets the success of our tradeshow magic for us! Thank you Joel Avrunin from Tektronix for the shout-out!

Can an exhibit hall be TOO busy?

2011-05-25T12:36:00.000-07:00

One of the most common complaints on a tradeshow floor is a lack of attendees at certain hours...

At times, most conferences have key-note speakers or concurrent sessions that overlap the exhibiting hours. These seem to be the least productive hours for the booth staff at any show...

But, what if the tradeshow hall is TOO BUSY, (can that be possible)? Well, it just happened to our client at the Microsoft TechEd show in Atlanta last week.

That is me, Corporate-Fx magician Scott Tokar, in the "Idera" orange shirt surrounded by attendees...

On Monday morning, the TechEd exhibit hall opened at 10:30am and then closed again at 2pm for their key-note speech. Thousands of eager attendees streamed into the hall right on cue! To be honest with you, this was the busiest hall opening we had ever seen!

The problem? Not one of the attendees were willing to stop! Hundreds of prospects passed by each booth eyeing the best Tchotchkes, give-aways, and prizes! Everyone seemed to be focused on a strategic scouting mission to help them plan the next three day's worth of exhibit time!

For most exhibitors it was a complete lack of meaningful interactions for the first few hours on the show floor. It was a great reminder - it doesn't matter if the hall is too empty, or too busy, if you can't stop the crowd, you can't communicate your sales proposition.

The solution? Instead of our traditional ten to twelve minute "magic with a message" presentations, we performed single, rapid-fire magical effects to quickly stop a crowd and remind them that the Idera booth was the FUN place to stop later on during the show...

The result? After the 2pm key-note the exhibit hall reopened from 6pm to 9pm as a hosted cocktail reception... Once the attendees had some food and a beverage, where do you think they went for a little "entertainment"? To the Idera booth of course! And this time, everyone was glad to watch the full ten to twelve minute magical "infotainment" presentation that not only entertained the crowd, but also educated them on Idera's sales message and products!

With out a doubt, this was one of the most successful tradeshows Idera has participated in to-date! So, next time you see an empty aisle and think "it can't be any more difficult than THIS" remember, being too busy has it's draw-backs too!

Corporate Fx at NAB'11

2011-04-18T12:17:00.000-07:00

This year at NAB (The National Association of Broadcasters), Corporate-Fx presented an impossible magical illusion of TIME TRAVEL through a PRE-RECORDED video in the Isilon exhibit.

In-front of a LIVE audience, a playing card was selected, signed, shown to a LIVE video camera and then returned to a shuffled deck... The audience then watched a quick demonstration on video editing using Isilon storage... Needless to say, the ending of the video was a real SHOCK to everyone in attendance!

The final outcome of our video can be seen on YouTube at http://youtu.be/Y43Bj12rSdU

This Pre-Recorded magic trick was repeated 12 times each day at NAB, and each time the signed card was magically revealed at the end of the video!

This is a GREAT way to get noticed on a trade show exhibit floor!

To learn more about Tradeshow Magic and CorporateFx, visit http://www.CorporateFx.com

#Tradeshow Tricks Daily from Corporate-Fx.

2011-04-04T16:10:00.000-07:00

Corporate-Fx is proud to announce a BRAND NEW source of news and information to the Tradeshow industry; "#Tradeshow Tricks Daily".

#Tradeshow Tricks Daily can be found at http://paper.li/CorporateFx/

Every day readers can catch-up on the latest news, videos and links compiled from many sources around the World Wide Web.

This is a FREE resource brought to you by CorporateFx @ http://www.CorporateFx.com

#Tradeshow #Twitter #FAIL @Exhibitor2011

2011-03-31T08:33:00.000-07:00

Do Twitter "Hash-Tags" and tradeshow specific tweets help build awareness and traffic in an exhibit? I don't think so, and I set out to prove it...

At this year's Exhibitor Tradeshow in Las Vegas (March 28-30) I set out to prove that Twitter on the tradeshow floor is just noise that is lost in the ether of the internet...

I posted the following "tweet" each morning under several different hash-tags and headings... I favorited, R/T (Re Tweeted), and blasted this message:

http://twitter.com/corporatefx

On day two, just after the doors opened to the public, a fellow sales person from another booth stopped by to say he saw my tweet... His statement was hilarious when he approached me; "I don't think Twitter works either"... The funny thing was, over three-full days, and over seven thousand visitors at the "Exhibitor Show", this fellow exhibitor was the ONLY person to take the action step I tweeted by identifying himself... So, I gave him a $20 prize.

There are many factors in an effective tweet... Frequency, variance, attractiveness of an offer, etc. But, this was a fairly organic experiment, targeted to a specific audiance.

Here is the funny thing about this test... There were several classes at the Exhibitor Show this year, specifically touting the benefits of social media and Twitter on the convention floor... Classes with titles like "Using Social Media & Guerilla Marketing to Drive Booth Traffic" and "HALF-DAY WORKSHOP: How to Write Your Social Media Plan in Eight Steps"... I would expect a greater awareness of social media as a direct result of this seminar focus... You would think that the students in these classes would immediately log-in to Twitter to see how the hash-tags worked, and how the exhibitors at "The Exhibitor Show" were using social media for themselves. And yet, not one of these students even stopped by to ask me if it my tweets were effective or not...

Hmmmm, If THIS tradeshow was focusing attention on Twitter technology, and the response was so low, what would happen at a regular tradeshow?

Ok, ok, if you are exhibiting at CES, or SxSW, or the CTIA tradeshows, maybe your Twitter readership is higher than at the Exhibitor Show. Perhaps a more "tech savvy" youth focused show would improve the effectiveness of a test like this... but what if you are at the Home Builder's tradeshow, or the Oil & Gas tradeshow, or even a medical tradeshow, will people really be reading the hash-tags and posts while they are at the show?

#Tradeshow #Twitter #FAIL @Exhibitor2011

Basically, I found the effectiveness is the same as standing in the main entrance of a tradeshow floor, cupping your hands to your mouth, and yelling your product slogan at the top of your lungs... Will it be heard? Most likely. Will some people point at you, and talk about the guy yelling? Probably. And maybe if you are lucky, they'll even mention that "guy yelling" to another person on the show floor (like a "re-tweet"). But will THIS action add effectiveness, memorability, and traffic to your tradeshow marketing strategy? I am willing to say "I don't think so", but I'd be happy if you could prove me wrong...

Learn more about Corporate-Fx and Tradeshow Magic at www.CorporateFx.com

BASF Commodity Classic

2011-03-18T16:37:00.000-07:00

THIS is the kind of Email that we LOVE to receive at Corporate-Fx...

On March 3rd and 4th, Corporate-Fx magician, Jon Petz, performed for BASF at the annual Commodity Classic (The premier convention and trade show of the U.S. corn, soybean, sorghum and wheat industries).

Here is what Kristen Adams Communication Coordinator, BASF Crop Protection had to say:

"As I mentioned John was a HUGE hit. In fact, we would like to use him for our event next year as well. He was extremely interactive and we had repeat visitors coming to the booth trying to dissect his magic, no luck of course :) He was very engaging and took the time to learn about our product portfolio and incorporate that information into his presentation. Even when the tradeshow floor was slow, he managed to draw a large crowd to the booth. We had competitors, other exhibitors and thousands of attendees gathered around waiting on his next move. I just cant say enough good things about John!"

Below is a copy of what the agency provided to us:

Magician and entertainer Jon Petz was present in the BASF booth throughout the trade show hours on Thursday and Friday. Petz drew impressive crowds with his staged performances and interaction with attendees in the aisles. Petz also incorporated key BASF messaging into his show and was able to convey with each trick how BASF helps growers get the most out of every acre.

Entertainer and magician Jon Petz helped BASF stand out at the event and drew a consistent crowd. Petz, who incorporates product messaging into his magic tricks, is a natural fit for the family atmosphere of Commodity Classic. Additionally, Petz performed a variety of tricks throughout the show and gave attendees a reason to come back to the booth. Another interactive booth draw should be well-considered for the 2012 Commodity Classic.

Needless to say, BASF has just confirmed the 2012 booking!

High Tek WINNER in Los Angeles

2011-03-08T21:24:00.001-08:00

This week Corporate-Fx is a bit closer to home, in Los Angels at the OFC/NFOEC Tradeshow for Tektronix.

This is a Tradeshow about optical transmission and networking over fiber optic cables... And, Tektronix is showing the latest in test and measurement equipment to an eager and interested crowd...

This is our first time working with Tektronix and we're happy to report that after only four hours on the first day of the Tradeshow, Corporate-Fx had EXCEEDED the target number of prospect/leads for the entire three day show! In addition, at the end of the first day, Tektronix had more "hot" leads then they have ever had at OFC/NFOEC shows in the past!

Quote: "My goal for the show was 200 badge scans. We exceeded that goal within the first four hours, and by the end of the show had scanned over 800 badges. Thanks to Scott, we have profoundly raised the bar in our marketing organization for awareness activities at trade shows." - Nancy Boyd, Manager, Trade Shows and Events

As the infamous Charlie Sheen would say, "#WINNER"!

In a bad spot?

2011-03-01T18:40:00.001-08:00

"We had a poor spot as it related to our booth location. If it wasn't for Scott we would not have been a success" - Christopher Tanner, Director of Sales, Presidio Networked Solutions.

{Presidio, making lemonade out of lemons.}

If your exhibit ends up in a bad spot on the Tradeshow floor don't settle for a lower lead-count, turn on the advertising "afterburners". Attract attention, give the attendees a reason to stop at your booth, and make sure you have an action step in place to qualify and scan EVERY lead that passes by.

Presidio used magician Scott Tokar from Corporate-Fx at this year's Enterprise Connect (VoiceCon) in Orlando. As you can see, by simply adding an effective attraction to the booth, Presidio was the HIT of the show!

The moral of the story is if you work harder and smarter you'll grow richer.

Trick "U", Magic Tricks YOU can do!

2011-03-01T07:00:00.000-08:00

Corporate-Fx is happy to announce that all of the "Cubicle-Fx" episodes from "Trick University" can now be seen on the Corporate-Fx website!

Trick "U" teaches YOU how to amaze your friends and colleagues with simple but amazing magic tricks and effects! Learn the secrets, fool your friends!

The six part series with effects and solutions can now be seen at: http://www.corporatefx.com/YouTube.html

Cisco + Pulse + Presidio = Success with Corporate-Fx @ HIMSS 2011

2011-02-25T15:39:00.001-08:00

According to Healthcare Technology Online, HIMSS11 Attendance Surpassed Previous Conferences!

"A record breaking 31,225 attendees descended on Orlando, Fla. for the 2011 Annual Healthcare Information and Management Systems Society (HIMSS) Conference & Exhibition. Total professional registration at this year's conference also saw an increase with 14,639 registrants, compared to 13,672 registrants in 2010." (see http://ow.ly/43KQr)

Corporate-Fx magician, Scott Tokar at the Cisco exhibit.

And, Corporate-Fx was there in force! With Corporate-Fx magicians Scott Tokar (appearing in the Cisco exhibit), Jon Petz (appearing in the Presidio Networks exhibit) and Mark Phillips (in the Pulse, Inc. exhibit), this was a truly MAGICAL tradeshow!

There were electric trams moving people from hall-to-hall in the enormous Orange County Convention Center in Orlando! It's hard to rise above the noise in a show this size... But, magic stopped the traffic, and got the sales message across in a fun, energetic and memorable way!

And, we are happy to report that in each and every exhibit featuring Corporate-Fx, lead-counts and sales leads surpassed expectations once again!

For Pulse, Presidio and Cisco HIMSS was a total success!

Axway at RSA 2011

2011-02-21T06:00:00.000-08:00

"What an AWSOME show" We accomplished (and surpassed) every one of our tradeshow expectations and marketing objectives!!!"

RSA is a computer security network reliability and virus protection tradeshow held each year in San Francisco.

This year Axway corporation hired Corporate-Fx magician, Scott Tokar to attract attendees to the exhibit, communicate their "elevator" statement, and then act as a "pied-pipper" to draw the audience into a corporate theater to hear a technical presentation delivered by Axway employees and industry experts.

As you can see, Axway was one of the most remembered tradeshow exhibits on the show floor (And Corporate-Fx was the primary reason for the increased traffic and excitement this year)!

Every 30 minutes Corporate-Fx would attract a crowd in the aisle, and then finish the presentation on the stage just before introducing a guest speaker... The advantage was that EVERY guest speaker in the booth had a full audience to speak to right from the very beginning. This "full theater" approach allows the speaker to feel more confident and popular (instead of speaking to an empty theater in hopes that someone would sit and listen to the talk... eventually).

Congratulations Axway! Great show!

Freeway Insurance - Save Money Like Magic! (Shadow Coins)

2011-02-15T08:12:00.000-08:00

Magic as an "advertising medium" can be used in many ways...

Of-course, Corporate-Fx is best known for delivering a company's crisp marketing messages in tradeshow and convention settings, but here is an example from a few years ago of Corporate-Fx magic used in a television commercial produced for Freeway Insurance.

This is the first commercial in a series of four that was filmed for distribution on the West Coast during daytime TV.

The slight-of-hand is performed by Corporate-Fx magician and founder, Scott Tokar. The illusion is called "Shadow Coins" and was created by Michael Ammar.

- Magic by Scott Tokar, MIMC.

- Voice-over by Robert Gunton.

- Filmed/directed by MorningStar Productions.

When show management wants to entice potential exhibitors...

2011-01-26T08:35:00.000-08:00

If you are trying to show huge crowds of eager buyers to a potential exhibitor at a convention, you want to show them the biggest crowds they have ever seen...

Maybe this is why magician Scott Tokar of Corporate-Fx is one of the most popular faces in so many exhibitor prospectus'.

"Some people I meet don't know that I'm a trade-show magician and they are confused... How can my face be in the center of a large crowd at a medical convention for Abbott Labs in one prospectus, and in another crowd for Idera at the SQL Pass Summit? It's kinda fun to play with people's minds like that," said Scott Tokar.

Not just crowds, BIG crowds... Big crowds of happy, motivated potential buyers, this is what sells exhibit space at a tradeshow. And if your goal is to show busy congested aisles, it's hard to find a photo that can communicate that fact more effectively than a Corporate-Fx crowd.

So, next time you are thumbing through the sales brochure for a conference or tradeshow, and you see a big crowd standing in a booth, look carefully because there is a strong chance that you'll see Scott Tokar in the center of it...

Exhibitor 2011

2010-12-13T11:05:00.000-08:00

Once again, Corporate-Fx founder, Scott Tokar will be joining the faculty at the Exhibitor Show in Las Vegas! March 27th-31st, 2011

Essentially, The "Exhibitor Show" is a trade show about tradeshows, a convention about conventions and a meeting about meetings... Now in it's 23rd year, Exhibitor is the trade show and event marketing community’s top-rated educational conference, featuring 200 sessions presented by world-class speakers and industry experts.

Scott Tokar will be teaching a class titled "Aisle View: The Low Cost, Live Presentation Option" on Monday, March 28th. http://www.exhibitoronline.com/exhibitorshow/2011/session.asp?ID=M628

And, Scott will also be hosting a round-table discussion titled "Do-it-Yourself and Pro Presentation Ideas (Big and Small)" http://www.exhibitoronline.com/exhibitorshow/2011/peer2peer.asp

The Exhibitor Show also offers the industry's only university-affiliated professional certification program (CTSM) in tradeshow marketing, with more than 2,000 candidates currently enrolled in conjunction with Northern Illinois University.

Over 6,000 exhibit and event managers, marketing experts and communications specialists will attend the show in 2011. Most attendees come to solve their toughest challenges by seeing solutions at work on the exhibit hall floor, including the industry's largest New Product Showcase, and learning about solutions they can use immediately during a conference program.

Who should attend "The Exhibitor Show"? Anyone who is responsible for planning , managing or implementing any part of an organization's trade show or corporate event marketing function...

Hope to see YOU there!

A Record Tradeshow Year!

2010-09-15T10:56:00.000-07:00

It's FINALLY busy again!

Tradeshows are back in FULL swing this Fall. The good news is that, as the economy rebounds, convention attendance is up in every industry across the board. And, Corporate-Fx is having a record year!

But, why so many last minute "panic" bookings ?

Because MOST exhibitors were asked to reserve their booth spaces and make deposits during last year's show! Many of these exhibitors REDUCED their booth-size, and cut back on tradeshow spending when the times were bleak.

But, now that show organizers are seeing increased attendance (by 25% or more), exhibitors are struggling to look BIGGER, more DYNAMIC, and to send-out a positive, "optimistic" vibe to their customers on the show floor...

Looking BIGGER in a smaller space.

The "trick" is to make your reduced exhibit space function more efficiently than your competitors' space. You need to look more successful than the other exhibits in the hall...

Our custom-scripted Corporate-Fx "Aisle-View" presentations have been specifically designed to make those smaller exhibits look HUGE!

Attract... Communicate... Amaze...

By adding Corporate-Fx to your exhibit marketing plan you can expect your lead-count to DOUBLE! And by increasing your QUALIFIED leads, you can effectively reduce your CPL (Cost Per Lead) by 50% over last year's results.

And, with an "Aisle-View" presentation your booth looks more busy, successful and exciting to this year's prospects!

Lower cost, more leads, see it for yourself!

Check out our on-line video HERE or give us a call at 1.800.MAGIC.13 for a free Tradeshow Magic DVD.

Corporate-Fx, Tradeshow Magic Group

Scan me!

12 Questions with a Customer: Scott Tokar, Corporate-FX Tradeshow Magic Group

Corporate-Fx favorite, Steve Cohen on the cover of MUM

Drawing a crowd for Idera.

Attracting the RIGHT crowd! Exhibitor 2012 Seminar

iPhone App!

Booth Basics Bootcamp @ Exhibitor 2012

Two *NEW* classes at the Exhibitor Show 2012

That Visqueen up-charge and baggage fees.

Scott Tokar, Best Comedy Magician 2011!

Corporate-Fx magician, Mark Phillips at Tektronix

Can an exhibit hall be TOO busy?

Corporate Fx at NAB'11

#Tradeshow Tricks Daily from Corporate-Fx.

#Tradeshow #Twitter #FAIL @Exhibitor2011

BASF Commodity Classic

High Tek WINNER in Los Angeles

In a bad spot?

Trick "U", Magic Tricks YOU can do!

Cisco + Pulse + Presidio = Success with Corporate-Fx @ HIMSS 2011

Axway at RSA 2011

Freeway Insurance - Save Money Like Magic! (Shadow Coins)

When show management wants to entice potential exhibitors...

Exhibitor 2011

A Record Tradeshow Year!

Two NEW classes at the Exhibitor Show 2012